A hard-nosed Canadian promoter of lucrative boxing events once changed his career and began to organize animal shows instead, because, according to him, animals came only second to sex in universal interest.
As if it were necessary to prove him right, a recent report by the U.S. Fish & Wildlife Service revealed that just over one hundred million Americans, representing 40% of the population, were spending time and money on hobbies that have to do with wildlife.
These figures were obtained as part of a survey conducted every five years, starting in 1955, and based on personal information from persons sixteen years or over
The most popular activities were watching and feeding birds around the house and making trips away from home to observe and photograph wildlife.
Fishing and hunting were included, although licensed hunters moderately declined nationally. People who love animals as pets, such as dogs and cats, were not included in the survey.
From 2011 to 2016, the figures for wildlife watchers had increased by 20%..
The growing trend in wildlife related activities was also significant for the business community, because the total amount of money spent on wildlife interests had risen by 28% to 156 billion dollars in 2016.